Behind the Daymi rebrand

The Daymi you know and love is evolving: we’re launching a new branding concept that more closely reflects our philosophy and where we’re at today. 

While our essence and menu will remain the same — our food, our flavours, our hospitality — the goal is to create an identity that feels deeply refined and aligned across everything our customers see and touch. As opposed to a reinvention, we see this rebrand as a sharpening of our focus, letting Daymi show up more authentically as its whole self. We will be rolling it out gradually, so it feels like a natural evolution rather than a sudden change.

Our new brand draws heavily from Lebanese culture, especially when it comes to our chosen colours, typography, and visual elements. Some references give a nod to iconic street food spots in Beirut that feel familiar, energetic, and timeless, while others are rooted more deeply in tradition. Anyone who’s dined with us before will recognize this familiar mix of modern culture and long-standing heritage. These influences are interpreted in a way that feels contemporary and intuitive, rather than overly literal.

When we launched Daymi’s original identity, our primary goal was to get the restaurant off the ground; branding perfection could come later. Since opening, Daymi has evolved significantly, growing into itself and crystallizing the most important elements of its brand. “Before you launch, you think you have a clear idea of what a brand will be,” said Yasmine , co-owner of Daymi. “But once you actually open your doors, everything gets refined in real life through the food, the day-to-day operations, the customers you meet, and the feedback you receive. Over time, Daymi naturally became more defined and more nuanced than what we originally imagined.”